Symposium on:
Functional drinks & smart waters: solutions for a new revolution
8:55 Registration
9:00 Overview of functional drinks trends in 2007
-What are the actual and future ingredients used in functional drinks?
-Do actual functional drinks have proven preventive and health-promoting properties -How to determine the optimal safe dosage in drinks?
-Which antioxidants for which health benefits and claims?
Dr Philip R Ashurst, Consulting chemist & Forensic scientist, Ashurst & Associates, UK
Functional Drinks Stability and Bioavailability
9:30 Bioavailability of phytochemicals (vitamine C and carotenoids) from beverages in the presence of absorption modifiers
A complementary approach for the development and testing of functional beverages : in vitro and in vivo studies:
-Stability of carotenoids from fruit juices stored at room temperature
-Evaluation of serum response in humans of carotenoids upon consumption of orange juices using emerging technologies (i.e. electric pulses, high-pressure)
Dr Fernando Granado Lorencio, Unidad de Vitaminas, Hospital Universitario Puerta de Hierro, Madrid, Spain
10:15 Break
10:45 Beverages preservation, New solutions for safety challenge : The benzoic acid issue
-The risky couple of benzoic acid and ascorbic acid in soft drinks, which mechanism? How to aviod benzene formations? what are the alternatives?
-Promising role of antioxidants and polyphenols as preservatives : antioxidants offering a preservative actions?
-CO2 sterilization : New process to preserve antioxidants from alteration?
Dr Philip R Ashurst, Consulting chemist & Forensic scientist, Ashurst & Associates, UK
11:05 Problem of quantitative and qualitative evaluation of active ingredients in functional drinks
Methodological advances and their critics on classical methods
Estimation of active ingredients before and after production
Antioxidant activities : How to standardize evaluation methods
Dr Alegria Carrasco Pancorbo, Department of Analytical Chemistry, Faculty of Sciences, University of Granada, Spain
11:20 Fruits & vegetables wastes as a potentiel source of antioxidants for functional drinks manufacturers
Dr Andreas Schieber, Institute of food technology, Germany
11:35 Can functional drinks rich in antioxidants prevent meal induced peroxidation
Dr Joseph Kanner, Departement of Food Science, The Volcani Center, Israel
11:45 Antioxidants use in non-carbonated drinks, the smart waters concept
Dr Bejit Edeas Japonese Society for Antioxidants, Japan
11h55 : Six minutes to convince :
Accepted Abstracts for oral presentation:
12:30 Lunch & Poster Session
14:00 Functional Drinks Global Market
Health & Wellness market overview and NPD
Health and Wellness Drinks market in a global context
Global and regional trends
Focus health and wellness categories
NPD overview
Challenges and Opportunities for beverages manufacturers.
Ms Elena Ruiu, Health and Wellness System Research Manager, Euromonitor, London, UK
14:30 Round Table discussion
Functional drinks as delivery system on health benefit, advantages and challenges? Functional drinks as an anti-aging solution for baby boomers?
Discussion in the presence of scientific committee and speakers
Future innovations : Latest formulations, ingredients and packages from the japanese market on display.
The report "ANTIOXIDANTS BEVERAGE ON THE JAPANESE MARKET” 2008-21 pages prepared by the JAPANESE ANTIOXIDANTS SOCIETY will be offered to each participant.
